We check into Milwaukee’s new Aloft Hotel (1230 N. 3rd St), the more casual offspring of the W Hotel luxury chain. Decorated in pink and acrylic, the sassy hotel sits on the fringe of the downtown nightlife on Juneau and Old World 3rd Street.
Is the hotel part of a revitalized downtown elbowing into the urban decay that surrounds it on the north? Or is the hotel just sitting in a no-man’s land? Time will tell.
Our room is small; but as a New Yorker, I call the room compact. A flat-screen TV on the wall, a built-in desk and a built-in padded bench make the best of the small space. The bed and the nightstands extrude from the opposite wall.
The bathroom/dressing area looks as efficient as a Tokyo pod. Divided in three, the far slice is a frosted-glass shower. The middle slice contains the toilet with a sliding door that almost closes. A sink with counter space are part of a walk-thru closet, the final third. The closet itself is sliced and diced into cubbies—a cubby for coffee, one with a built-in magazine rack and a slot to hang a few clothes.
We take a long, unwarranted afternoon nap, recovering from nothing but perhaps the stress of New York and work.